The way to success for every enterprise is different. For example, Apple becomes so successful because it created high-quality products by combining hardware and software. Microsoft is engaged to develop its own business and finally take the leading place; Google makes the data lead the development of its products. However, Samsung makes a different way, product in every industry. samsung au7700
Samsung’s products almost cover every corner from the kitchen to the living room. In 2012 Consumer Electronics Exhibition, Samsung got 30 creative awards for its various categories of products. Meantime, in iF Design Award, Samsung won 44 honors. Among the most respected enterprise list, Samsung got a higher ranking than Intel, General Mills and Unilever.
It’s not surprising that Samsung’s annual revenue exceed Microsoft or Apple. By the end of 2011, Samsung has become the world’s biggest TV manufacturer, with a market share of 22.5%, while in display market; it also takes the leading with a share of 15.1%. Besides, Samsung also owns 13.2% share of global refrigerator, and an increasing share of 9.2% in washing machine industry. Even in the Laptop & Netbook market led by HP and Dell, Samsung almost doubled its market share to 6.3% in the recent years.
Samsung gets a unique position in the Android Phone industry, far ahead of the rivals. According to the latest data released by Michael Walkley in Canaccord Genuity, in the second season of this year, Apple and Samsung’s total operation profits exceed 108%. Samsung’s mobile products’ popularity has been proved further: Samsung’s Android Phone Galaxy S III’s sales have breaked through 10 millions. Even though, it can not reach that of Apple, but still far away ahead of other rivals.
Definitely, Samsung will confront a lot of challenges in the future. But there is no doubt that Samsung benefit a lot from the falling of Nokia and RIM. First of all, Google’s amazing products may over turn the Android devices market, which is a big threaten to Samsung. What’s more, the patent dispute between Samsung and Apple made a negative effect on Samsung’s development. Apple accused Samsung of its plagiarizing the design, but Samsung denied this accusation, and launched their own patent infringement charges.