So you’ve been using Twitter, quite comfortably now, and are looking to make the jump from passive participator to influential expert. Our first two articles discussed the essential skills and techniques necessary to using Twitter as a business tool. Our final article will tackle the issue of building a formidable base of followers and gaining recognition as the industry expert that you are.
Finding ways to increase followers might be one of the most popular areas of discussion on the Web. The زيادة متابعين تيك توك Internet is teaming with instructive articles, how-to videos, impressive slideshows and detailed PDFs all claiming to do one thing — dramatically increase the number of followers associated with an individual’s Twitter account. Much of the advice that is proposed in these various guides is accurate and will lead to an increase in your account’s visibility. However, your goal is not to come off as popular and trendy, but knowledgeable and valid: an expert. The followers that propel you to this level are not merely found; they are earned.
Becoming an expert on Twitter is much like becoming a trusted blog author or other form of online influencer. And it is as much about quality as it is about quantity, if not more. Let’s say, for example, Dan is a self-proclaimed expert in a particular area of the widget supply chain. He is considered to be an expert because he has an impressive list of nearly 100,000 followers on Twitter. However, many of these followers are of little or no value to Dan. It may be because they are not at all involved in the widget industry or it may be because they are not located in current areas (or potential areas) of Dan’s business. When Dan has something to say, it falls on deaf ears because most of his followers are not qualified followers. In other words, Dan might be a bit of an Internet celebrity, but he is no expert.